Impact (2019–2025)
• Record prelim viewership during UFC 300, with the most‑watched prelims in ESPN history.
• 1.48M average viewers for UFC 299 prelims — up 25% vs previous coverage averages.
• UFC content was a major engagement driver for ESPN+, contributing to the platform’s expansion to 24.9M subscribers.
• ESPN’s tenure with UFC culminated in a multi‑billion‑dollar broadcast rights shift to Paramount+, underscoring the sport’s value cultivated during the ESPN era.
