Role: Art Director/Lead Designer VIDEO Lead : Paul Meehan/Kimberly Mckeever
Designed and led artwork development across the full NFL season, from Draft and evergreen NFL on ESPN+ coverage to exclusive ESPN+ games, Funday Football, and NFL Playoffs (Wild Card and Divisional rounds)
Worked on Social and multiple CTV placements for all of MNF regular season from Week 1-17
MNF Regular Season
During the 2024–25 Monday Night Football regular season, video spots were created for select single- and double-header matchups featuring top teams and fan favorites. The work also included an exclusive ESPN+ matchup in Week 7 between the Los Angeles Chargers and Arizona Cardinals.
Week 2 Falcons vs Eagles
Week 3 MNF game between the Commanders vs Bengals
Week 7 Double Header
The Simpsons x Funday Football
Designed and led the digital creative for The Simpsons Funday Football promo campaign on ESPN for Week 14 of the 2024–25 NFL season, centered on the Cincinnati Bengals vs. Dallas Cowboys matchup. The work included video spots tailored to multiple social sizes and formats, bringing this animated Monday Night Football alternate broadcast to life across digital channels.
Week 14 Alt cast for Bengals vs Cowboys in an animated Simpsons look
NFL Playoffs Evergreen and Tune in
Digital placements created for the NFL Playoffs, including Wild Card and Divisional games across ESPN and ESPN+. The work highlights how campaign creative translated from digital platforms to high-impact OOH environments, including the Reef billboard in Los Angeles and placements across the NYC subway and Grand Central Station.
Wild Card 15 sec spot
Divisional 15 sec spot
Impact
• Monday Night Football averaged 15M viewers per game — the second‑most‑watched regular season in network history.
• MNF reached 112M total viewers across ESPN platforms.
• 22.1M viewers tuned in for the season‑opening MNF game — one of the highest Week 1 audiences ever on ESPN.
• 33.8M viewers for the NFL Divisional Round (Texans vs. Chiefs), earning ESPN’s most‑watched NFL broadcast ever.
• Postseason ratings continued ESPN’s strong NFL momentum with year‑over‑year growth.
