US Open 2025

Led creative ideation and art direction for ESPN’s coverage of the 2025 US Open in New York City, defining a bold, digital-first visual language across platforms. Developed a suite of scalable key art that is ranging from individual player spotlights to group moments and tournament-level messaging rooted in ESPN's new brand identity. The key art system established the foundation for the broader campaign and was extended into additional executions by a designer across display, email, marketing landing pages, PR-affiliated assets, and paid social placements on Meta, Google, and Snapchat.

Role: Art Director & Lead Designer DESIGNER: Sujean Gahng Motion / AnimatION: Geoffrey bird, Emma beltrandi

MLS is Here

Framed through the Back in the NY Groove concept, the video spot pairs elite player action with the raw grit and energy of New York City. Dynamic motion and ESPN’s updated brand palette reinforce the pace, intensity, and attitude of the US Open on ESPN.

A modular system of creative versions was developed to support multiple player narratives, including evergreen key art with and without talent; “Big Three” executions featuring Coco Gauff, Jannik Sinner, and Carlos Alcaraz; and individual player spotlights for Alcaraz, Gauff, Novak Djokovic, Ben Shelton, and Jannik Sinner.

Impact

• Most‑viewed tennis telecast of the year and most‑viewed US Open on ESPN since 2022

• 3.3M viewers for the Men’s Championship final on ABC

• +82% YoY growth for men’s final coverage

• 2.4M viewers for the women’s final (+50% YoY)

• 1.8M average for both men’s and women’s semifinals

• Largest quarterfinal audience in 10 years

• Best Round of 16 since 2019 and most‑viewed Day 1 since 2022

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