The Problem
This is a two part problem: 1) New Yorkers who are always on the go but need to find affordable food options in a short span of time. 2) Food vendors who are also on the go and move around to different locations but want to build a more consistent following.
My Role
Solo project - UX Researcher, UX/UI Designer, Visual Designer. I was responsible for creating the concept, branding, feature prioritization document, user personas, user journeys, site map, wireframes, and branding.
User Journey
Site Map
Limitations
Ten weeks to come up with an innovative concept, learn proper UX documentation that includes competitive analysis research, user personas, feature prioritization, user journeys, site maps, and even brand identity. I also had to learn how to use invision, sketch and figma.
