WNBA 2025

Led creative direction for WNBA coverage on ESPN, building a scalable visual system aligned with the network’s new brand identity. Developed multi-format key art across regular season, Playoffs, and Finals. Art featured Allisha Gray, Napheesa Collier, Sabrina Ionescu, and A'ja Wilson to drive consistency and impact across digital and broadcast platforms. I led the key art direction and visual system, which was then extended into additional placements by a designer across display ads, email, marketing landing pages, PR-affiliated assets, and social executions for Meta, Google, and Snapchat.

Role: Art Director DESIGNERS: Brandon Lee/Sujean Gahng Motion LEAD / AnimatION: CHERYL DICARLO, EMMA BELTRANDI

MLS is Here

This video spot spotlights the top players in the WNBA Playoffs. Combining high-energy match footage with dynamic ESPN motion theory. Bold movement and the ESPN brand palette come together to capture the gameplay, intensity, and emotion that define the tournament.

Impact

• Most-watched WNBA season ever on ESPN platforms

• 1.3M average viewers across ESPN/ABC regular-season broadcasts (+6% YoY)

• 1.2M average viewers for the playoffs — most-watched postseason on ESPN

• 1.9M viewers for WNBA Finals Game 1 (+62% YoY)

• 1.5M viewers average across the Finals series

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