Soccer 2025

I led ideation and creative direction for ESPN’s soccer coverage, shaping the overall digital look and feel across platforms. The work included the overarching “For the love of Soccer” campaign as well as individual league campaigns for LaLiga, Copa del Rey, the FA Cup, Der Klassiker, and other major competitions. Key art was developed in multiple sizes and formats for individual players, marquee matchups, and broader tournament messaging. The campaign featured some of the sport’s top stars, including Kylian Mbappé, Lamine Yamal, Erling Haaland, and Harry Kane. I established the key art direction and visual system, which was then extended across additional placements by the design team, including display advertising, email, marketing landing pages, PR assets, and social executions across platforms such as Meta, Google, and Snapchat.

Role: Lead Designer DESIGNER: Brandon Long Motion / AnimatION: TOMAS CASABAL, MARIO PLATA

El Clasico

Everything on the line

I contributed to the design direction for all digital formats supporting ESPN’s coverage of El Clásico during the season. The campaign centered on the theme “Everything on the Line,” highlighting the intensity and stakes of one of soccer’s biggest rivalries between Real Madrid and FC Barcelona.

The key art system was developed for use across multiple digital placements and also served as the visual foundation for a broadcast and digital video spot produced by our video team. The creative spotlighted the clubs’ next generation of superstars, including Kylian Mbappé and Lamine Yamal, reinforcing the scale and drama of the matchup.

Digital Key Art

Impact

• 1.13M U.S. viewers, the most-watched El Clásico ever on ESPN platforms

• Helped drive LaLiga’s most-watched season across ESPN networks

• Campaign creative used across digital, social, and broadcast promotion

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