Role: Designer Creative Director: Rudy Calderon Motion / Animation : Frank Lee COPY WRITER: Taylor Smith
MLS Key Art for the 2019-2020 Season
MLS is Here
Featuring Latin superstar Prince Royce, MLS and ESPN+ were ready to start another season together. Hundreds of matches, exclusive studio shows, and original docuseries—we had it all. But fans were still struggling to find where they could stream their favorite MLS games. So we optimized MLS's linear campaign to resonate on digital platforms with U.S. and international soccer fans.
Our Moment
As the season progressed, we refreshed the messaging with a more emotionally-driven strategy. “Our Moment” aligned with the league’s above-the-line campaign, while focusing on the community and culture of MLS. Both campaigns launched with anthem videos, and were supported by tune-in, banners, in-app, and emails.
Display banners created for the awareness campaign
We created animated and static ads that reflected MLS's awareness campaigns and tune in's to games weekly. Ads were placed in different social media platforms and some paid devices such as Amazon, Roku, and more.
Multi game tune in in 9x16 format
Multi game tune in in 1x1 format
Amazon CTV
