NHL Marketing

In collaboration with Creative Directors and other Senior Designers, I lead the development of concepts for the NHL's tune in and awareness campaign for ESPN+ in the fall of 2021. Marketing assets ranged from display ads, editorial, to paid placements for Roku, Amazon, Playstation, Xbox, and other devices.

Role: Senior Designer Creative Director: Mike Irwin Motion / Animation : Josh Rubenstein Senior Designer: David Cohen

NHL Evergreen

Here is the NHL evergreen key art concepts that I worked on in collaboration with another senior designer at ESPN+. As the season progressed, we refreshed the messaging and player images with a more numbers driven strategy "1000+ Games" being the header while subheader is “All for Hockey" aligned with the league’s above-the-line campaign, while focusing on the diversity of NHL's teams, players, and action shots (shown in video). Campaigns launched with videos, and were supported by tune-in, banners, in-app, and more.

NHL Season 2021 on ESPN+

NHL and ESPN+ were ready to start another season together. 1000+ out of market matches. All for Hockey. All Season. The creative brief and strategy was to create a team vs team single game & multi game (2-3 matchups) set of assets that would be templatized to run throughout the 2021 season. Here is a concept created for tune in matchups.

Approved ANIMATED ENDCARDS

Final Awareness look animated in 1x1 format

Final Tune In look in 16x9 format

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