Australian Open 2025

Led ideation and creative direction for ESPN+ coverage of the 2025 Australian Open, shaping the overall digital look and feel across platforms. Key art was developed in multiple sizes and formats for individual players, group moments, and generic tournament messaging, all built off the Australian Open’s Hits Different campaign. I led the key art direction and visual system, which was then extended into additional placements by a designer across display ads, email, marketing landing pages, PR-affiliated assets, and social executions for Meta, Google, and Snapchat.

Role: Art Director LEAD DESIGNER: Sujean Gahng Motion / AnimatION: Geoffrey bird, Joseph reA

MLS is Here

This video spot spotlights the top players in the sport through the "Hits Different" lens. Combining high-energy match footage with dynamic illustrative motion. Bold movement and the Australian Open brand palette come together to capture the speed, intensity, and attitude that define the tournament.

A modular set of creative versions was developed to spotlight different player stories, including evergreen key art with and without players; “Big Three” executions featuring Coco Gauff, Novak Djokovic, and Carlos Alcaraz; individual player versions with Alcaraz, Gauff, Djokovic, Aryna Sabalenka, and Jannik Sinner; returning champions; and a U.S. players version.

On channel display ads

Impact

• 452,000 viewers for the Women’s Championship final — most‑watched Aussie Open women’s final since 2022.

• Daily featured matches on ESPN averaged around 520,000 viewers in key broadcast windows.

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