Wimbledon 2025

Led creative ideation and art direction for ESPN’s coverage of the 2025 Wimbledon Championships in London, defining a refined, digital-first visual language across platforms. Developed a suite of scalable key art ranging from individual player spotlights to group moments and tournament-level messaging, rooted in Wimbledon’s established brand identity. The key art system set the visual foundation for ESPN’s Wimbledon coverage and was scaled across the broader campaign through a range of digital executions. The system was extended by a designer into display advertising, email marketing, campaign landing pages, PR-support assets, and paid social placements across platforms including Meta, Google, and Snapchat.

Role: Art Director DESIGNER: Brandon Long Motion / AnimatION: Geoffrey bird, Emma beltrandi

MLS is Here

Framed through the "Quiet Please" concept, the video spot pairs elite player action with the elegance and energy of Wimbledon. Dynamic motion and a combination of Wimbledon and ESPN's brand palette that aligns with tradition, gameplay, and attitude of the event on ESPN.

A modular system of creative versions was developed to support multiple player narratives, including evergreen key art with and without talent; “Big Three” executions featuring Coco Gauff, Novak Djokovic and Carlos Alcaraz; and individual player spotlights for all three players.

Impact

• 721K average viewers, most‑watched Wimbledon on ESPN in six years (+6% YoY)

• 2.9M viewers average for the men’s singles final, peaking at 4.0M

• 1.3M viewers average for the women’s singles final

• 1.1M average for combined semifinals — biggest in six years

• Most‑watched first round in eight years on ESPN platforms

• ESPN+ delivered record engagement and streaming growth

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